When shopping for others, it is always wise to be sensitive to their needs. But in our sensitive, touchy-feely world, sensitive selling is also important. Sensitive selling is very big in the world of ideas (you can take classes on emotional intelligence), and is also a mainstay in animal shelters, where pet seekers often go through a more rigorous screening process than what is required for renting a home, much less marriage.
But sensitive selling has now reached the retail world. Not only is this store concerned about your needs, it is also concerned about the sensitive nature of the products being sold.