Naked 70% certified

Let us now turn our attention to this tube of moisturizing hand and body lotion. It claims some relationship to pomegranate and honey, which suggests it also might make a good dessert topping. It is called The Naked Bee, presumably a reference to the honey. It is also “70% Certified Organic.”

Seventy percent? Why seventy percent?

70 percent certified organic

If The Naked Bee is 70% certified organic, what is the other 30%?

Possibilities:

  • 70 percent is organic, the rest of it is inorganic.
  • 70 percent is certified organic, the rest is not certified; it could be (horrors!) uncertified.
  • Perhaps the “pomegranate & honey” is a clue: 70 percent is certified organic, 30 percent is certified Kosher?
  • 70 percent is organic, the rest is dark matter.

It also has “All the good stuff, none of the bad stuff.” Chocolate cake? Free-range bison?

Bottom line: can you eat it?

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